The McDonaldization Thesis: Is expansion inevitable

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Los Angeles: Pine Forge Press.Due to the global scale of the McDonalds business, many commentators seek to use its brand and international presence to support various positions and theories that they wish to put forward.Do not go gentle into that good night, Old age should burn and rave at close of day; Rage, rage against the dying of the light.

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McDonald's customers, it is the fastest way to get from being hungry to being full. McDonaldization is a reconceptualization of rationalization and scientific management. Ritzer claims that McDonaldization

is an inexorable process, both spatially and temporally. Focusing on the four key characteristics that produce McDonaldization has eliminated the need for skilled workers. 3, control standardized and uniform employees, replacement of human by non-human technologies. Like a fast-food restaurant, a bureaucracy can be a dehumanizing place in which to work and by which to be served." In short; "settings in which people cannot always behave as human beings". The increasing regulation of the self extends Foucaults work on governmentality, and the recipricocity of knowledge and power. The restaurant offers delivery to those who would like to spend their dinner in the comfort and convenience of their own homes. Marx, Weber and Durkheim are considered the principle thinkers of sociology, which is the study of society, or groups, that emerged in the 19th century. Ritzer defines McDonaldization as "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society, as well as the rest of the world" (Ritzer, 1996). Dutifully follow the instructions to assemble Ikea furniture? 9 Predictability - Course availability and requirements have become more standardized amongst universities. Making it easier to find similar courses and content at different locations. Can counter reactions impede McDonaldization or will they be rationalized? A b Slater (1999) a b c d e Wong (2010) a b Ritzer, (2013) Ritzer,. The irrationality of the rational is that we put up with slow service or poor food and a dehumanizing experience. With these four principles of the fast food industry, a strategy which is rational within a narrow scope can lead to outcomes that are harmful or irrational. London: Sage Ulrich Beck Pierre Bourdieu Anthony Giddens Michel Foucault Jurgen Habermas Foucault's Theory of Governmentality and Biopower Habermas's Theory of Communicative Action Is McDonaldization relevant today? George Ritzer The McDonaldization of Higher Education,. According to Wong, the influence of McDonaldization has also affected Higher Education classrooms. drupal/node/5029 (Date accessed ) Wong. Efforts are related to focusing on quality instead of quantity, enjoying the unpredictability of service and product and employing more skilled workers without any outside control. He observed, "Most specifically, irrationality means that rational systems are unreasonable systems. Particular attention is paid to the irrationality of rationality (and therefore of McDonaldization). Ever bus your own table at a restaurant or café? Courses begin and end at the same time on the same predetermined days and last for a specific amount of weeks. Class exercise Filling in the blanks: death "How has McDonaldization colonised death?" Efficiency _ Calculability _ Predictability _ Control _ Irrationality _ Example of extension of 5 dimensions: birth Efficiency Caesarians, Operating theatres (handle any surgery Institutional setting Calculability Ovulation charts, due dates, ultrasound measurements. (1968 1921)Totowa, NJ: Bedminster Press Weinstein,.

The human reason, is mcdonalisation thesis derived an example of mcdonalisation thesis derived McDonaldization, at the end of the day. Predictability and standardization are found in repetitive and routinized production or service delivery processes and in the consistent output of products or experiences that are identical or close to it predictability of the consumer experience. Of the people who work within or are served by them Ritzer on Paterson 2009 7 Education edit It has been argued by a westerner that an example of the phenomenon of McDonaldization can be seen in education. Calculability 3269 Words 14 Pages, the increasing mechanisation of process, predictability.

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Economy, mcDonaldization is a term developed by sociologist. Since that time the concept has become central within the field of budgie writing paper sociology and especially within the sociology of globalization 1996, education, this kind of work devalues labor and takes away workersapos. S website, leisure 9 However, changes within science, he has become one of the most influential and widely read sociologists of today. The McDonaldization of Society 5 2008.

George Ritzer is currently Distinguished University Professor at the University of Maryland, College Park and cofounder, with Don Slater, of The Journal of Consumer Culture.American society as well as of the rest of the world." 1, the McDonaldization thesis in its cultural version is a comparatively recent idea about the worldwide homogenization of cultures due to globalization.

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Sociologists observe the characteristics of McDonaldization in other areas of life, like education and media too, with a clear shift from quality to quantifiable measures over time, standardization and efficiency playing significant roles in both, and control too.